📌 数据来源：GET_FBA_FULFILLMENT_CUSTOMER_RETURNS_DATA（按 FBA 仓库退货处理日期统计，非订单日期）
| SKU | ASIN | 数量 | 原因 | 处置 | 客户反馈 | |
|---|---|---|---|---|---|---|
| 🟢 | C180B | B0797SHG1K | 1 | NOT_AS_DESCRIBED | Unit returned to inventory | Not as Expected; Did not work; Did not properly charge the b |
| 🟢 | MS80B | B0FC2CWB24 | 1 | NOT_COMPATIBLE | Unit returned to inventory | Not Compatible; Battery stated they were meant for jet skis |
| 🟢 | MS80B | B0FC2CWB24 | 1 | NOT_COMPATIBLE | Unit returned to inventory | Not Compatible; Battery stated they were meant for jet skis |
| 🟢 | MS80B | B0FC2CWB24 | 1 | NOT_COMPATIBLE | Unit returned to inventory | Not Compatible; Battery stated they were meant for jet skis |
| 🟢 | MS80B | B0FC2CWB24 | 1 | NOT_COMPATIBLE | Unit returned to inventory | Not Compatible; Battery stated they were meant for jet skis |
| 🟢 | MS80B | B0FC2CWB24 | 1 | NOT_COMPATIBLE | Unit returned to inventory | Not Compatible; Battery stated they were meant for jet skis |
| 🟡 | C24B | B074W8NM35 | 1 | DEFECTIVE | Unit returned to inventory | Plugged it in and it does not power my machine. It also does |
| 🟢 | C24B | B074W8NM35 | 1 | UNWANTED_ITEM | Unit returned to inventory | Changed Mind; My needs changed |
| 🟢 | C180F | B07SB4L8JW | 1 | NOT_COMPATIBLE | IMMEDIATE_DONATION | - |
| 🔴 | RP-C86F | B0D44M9JZD | 1 | MISSED_ESTIMATED_DELIVERY | IMMEDIATE_DISPOSAL | - |
⚠ 流量数据暂未返回（T-6也还是0，待下次刷新）。
⚠ 流量数据暂未返回（T-6也还是0，待下次刷新）。
| # | SKU | ASIN | 销量 | 销售额 | Sessions | Buy Box | 转化率 |
|---|---|---|---|---|---|---|---|
| 暂无数据 | |||||||
📌 来源：SP-API (PARENT粒度，含 B2C + B2B) · 流量日期 2026-08-21 · SKU 映射自 listings 报告
| # | SKU | ASIN | 销量 | 销售额 | Sessions | Buy Box | 转化率 |
|---|---|---|---|---|---|---|---|
| 暂无数据 | |||||||
📌 来源：SP-API (PARENT粒度，含 B2C + B2B) · 流量日期 2026-08-21 · SKU 映射自 listings 报告
| 活动 | 状态 | 展示 | 花费 | 销售 | ACOS |
|---|
| 活动 | 状态 | 展示 | 花费 | 销售 | ACOS |
|---|
• 🇺🇸 美国站：销售额 $2,809.71，广告投入 $0.00，TACOS N/A。广告归因销售额 $0.00。
• 🇨🇦 加拿大站：销售额 C$1,131.84，广告投入 C$0.00，ACOS N/A。
• ⚠️ 当前仅运行 SP (Sponsored Products) 广告，SB (Sponsored Brands) 和 SD (Sponsored Display) 均未开启。开启 SB 可抢占品牌搜索词流量，CPC 通常比 SP 低 20-30%。
1. 高 ACOS 活动治理：对 ACOS > 40% 的活动下载搜索词报告，否定高花费零转化词，一周后复评效果。
2. 开启 SB 品牌广告：创建至少 1 个 Sponsored Brands 活动（品牌词 + 核心品类词），抢占搜索结果顶部品牌展示位，CPC 通常比 SP 低 20-30%。
3. 零花费活动排查：检查 ENABLED 但零花费的活动——竞价是否低于建议竞价下限、日预算是否被头部活动耗尽、是否存在投放时间排期冲突。
4. 加拿大站加码：当前 ACOS N/A，若保持健康可考虑将日预算提升 20-30%，C86F 系列高 ROI 活动优先加预算。