📊 Amazon 广告日报

数据日期: 2026-08-23 · 生成时间: 2026-08-25 08:05 CST · 北美主店(直连 Ads API)

全球汇总(US+CA,CAD 按 0.72 折算 USD)

💲858.20
花费 $277.44 · TACOS 32.3% · 综合 ROAS 3.09

🇺🇸 US 站 (SP)

USD241.45
花费
USD779.01
销售(14d归因)
32,196
展示
319
点击
31.0%
ACOS
3.23
ROAS
0.99%
CTR
USD0.76
CPC
🚨 预警
⚠️ MS70B-Auto-20251024 ACOS=59.6% (花费 USD32.16)
⚠️ C24B Manual-Broad-20241127 ACOS=43.9% (花费 USD23.29)
⚠️ C24 Auto ACOS=46.3% (花费 USD17.90)
⚠️ C36 Auto-Broad ACOS=45.6% (花费 USD11.08)
⚡ 10 个活动 ENABLED 但零花费
活动名称状态展示点击花费销售ACOSROAS
MS70B-Manual-20251028ENABLED2,83934USD32.25USD157.8920.4%4.9
MS70B-Auto-20251024ENABLED2,41736USD32.16USD53.9559.6%1.68
MS100B-Auto-20251024ENABLED3,72029USD26.84USD159.9816.8%5.96
C24B Manual-Broad-20241127ENABLED2,79545USD23.29USD53.0743.9%2.28
C24 AutoENABLED2,33032USD17.90USD38.6846.3%2.16
C7081B-Auto-20260428PAUSED2,20115USD14.95USD0.00-0.0
R100B-Manual-20251116PAUSED1,70516USD12.07USD0.00-0.0
C36 Auto-BroadENABLED1,25622USD11.08USD24.2945.6%2.19
活动总数:38 个

🇨🇦 CA 站 (SP)

CAD49.99
花费
CAD109.99
销售(14d归因)
6,356
展示
79
点击
45.4%
ACOS
2.2
ROAS
1.24%
CTR
CAD0.63
CPC
🚨 预警
🚨 CA 站整体 ACOS=45.4%(超过 40% 警戒线),投放效率偏低
⚡ 5 个活动 ENABLED 但零花费
活动名称状态展示点击花费销售ACOSROAS
R100F-Manual-20251116ENABLED1,52032CAD17.30CAD109.9915.7%6.36
C7081F-Auto-20260428ENABLED1,37710CAD11.76CAD0.00-0.0
R100F-Auto-20251116ENABLED2,01022CAD10.61CAD0.00-0.0
C86F-Auto-20260714ENABLED73811CAD7.87CAD0.00-0.0
C7081F-Manual-Broad-20260428ENABLED2401CAD1.08CAD0.00-0.0
C180F-Auto-固定-20260428ENABLED3231CAD0.76CAD0.00-0.0
C86F-Manual-Broad-20240808ENABLED31CAD0.58CAD0.00-0.0
C86M-Manual-GroupENABLED21CAD0.03CAD0.00-0.0
活动总数:13 个